Category: Courses

Big News! Accredited fitness education online

We are very pleased to announce that our 5-star rated, online personal training course has now been recognised by the international fitness standards organisation, Europe Active! We can now state with some pleasure that we offer professionally accredited fitness education.


In fact, we are the very first training provider across all of Europe to successfully demonstrate that we can meet all the rigorous theoretical, practical, and assessment standards required by Europe Active through the use of a purely online learning model of delivery. By developing innovative online learning together with expert, personal tutors supporting our students, we have finally cracked it! We were able to build upon the earlier success of our parent company, Keilir Academy, who received Europe Active accreditation in 2017 for their blended learning, online/face-to-face IAK personal trainer certification programme.

Europe Active Accredited PT course standards

It has taken a huge amount of work to break this new ground, as Europe Active, quite rightly, wanted to be sure that students taking our personal training course were not at any disadvantage compared to those who choose a more typical face-to-face learning approach. The Nordic Personal Training Certificate offers an exceptional opportunity to become a skilled, internationally recognised fitness professional regardless of your location across Europe. This is especially helpful to those who live outside of the big cities and towns who may have found it difficult to attend a face-to-face training course, where the majority of training providers within the fitness industry are located. We are proud to have proven beyond any doubt that we provide a truly effective learning journey for our current and future students who embark on our accredited fitness education.

Approved EREPs logo

All our Nordic Personal Training Certificate graduates are now eligible to be registered on the European Register of Exercise Professionals (EREP’s). This provides each graduate with professional recognition for their personal training certification across numerous European states and with each of the EREP’s national partners, which includes REP’s organisations in Russia, Australia, the United States, India, and the Middle East.

EREPs courses by country March 2020

Find out more about our high quality, accredited fitness education and online personal trainer course by visiting the NPTC course page.

Did you know, 74% of PT’s rate their job as highly satisfying? Start your journey to become a personal trainer and experience a job that you enjoy every day.

Read all our independent reviews from certified students on TrustPilot.


Breaking the Paradigm on Personal Training Products and Pricing (Video)

There is a real need in the fitness industry to move forward from the ground up on personal training products and how we sell these to our clientele! Trainers need to think outside the box and to stop driving their services via the fixed hourly rate – it is not good for potential fitness clients and it is not good for the personal trainers themselves. This video blog investigates this problem and offers some key insights into making a shift towards something better.

We offer a great short course on business strategies for the modern-day personal trainer. Click here for more information on our Business Skills for Personal Training online course. 

Professional limits to Nutritional Advice?

The modern-day Personal Trainer is becoming a much more holistic practitioner, it is true. Many PT’s now offer more than just fitness training advice and programming. It is not uncommon to find strength and conditioning, boot camp services, sports specific training, sports massage therapy, posture and corrective exercise, stress management, lifestyle coaching and more as other commonly offered additional services. But perhaps the most naturally occurring second string to a PT’s repertoire is providing nutritional advice and guidance to support exercise and fitness objectives.

Whilst it is clear that any appropriately certified fitness professional will likely have learned some nutritional advice within their qualification, that knowledge and skillset still come with professional boundaries. Fitness instructors will usually have covered the very basics of principle-based nutrition and will likely need to restrict their advice to client’s / members to include only the type of general guidance given within population-wide government dietary guidelines, such as the Nordic Nutrition Recommendations.

Nutritional guidance

Most good quality Personal Trainer certifications will usually cover nutrition in greater depth and widen the scope of practice to provide more informed nutritional advice. It is essential that PT’s understand the range and limits of the nutritional advice that they can offer client’s to remain within their professional boundaries.

The following guidelines may serve to keep PT’s rooted within the professional limits of a typical personal training certification:

  • Advise on the general volume of food intake, the quality of meals, and the ingredients or foods items consumed
  • Advise on meal timings and hydration needs, especially in relation to exercise and activity
  • Advise on basic nutritional adjustments to support sensible weight management
  • Avoid offering nutritional advice in direct opposition to nationally accepted dietary guidelines
  • Avoid offering nutritional advice to treat any medical condition or to address ill-health in any form
  • Avoid offering specific guidance on nutritional or sports supplementation for any purpose
  • Avoid directing a client to adhere to a fixed or strict dietary regime that you are not fully qualified to do so

There is still plenty of scope for a PT to provide an excellent nutrition service within those professional boundaries. Nutritional advice can provide a range of supportive and desirable products/services that appeal to client’s and can make a business profitable. Be creative and find ways to help your client’s move forward in their dietary habits.

Dumbbell apple diet slogan

So does this mean that a PT or fitness professional cannot offer higher level nutritional services? No, of course not, but it will require you to increase your level of qualification and expand your nutritional skill set to offer a more specific level of assistance. By widening your skills through further qualification, your professional boundaries also widen and increase your potential scope of practice.

Could you benefit from strengthening your fitness-related nutrition knowledge by helping clients manage their weight, improve their exercise nutrition or build muscle tissue? Enrol in the Nutrition for Health and Fitness Certificate from Nordic Fitness Education. 

Personal Training Products/Services that Really Attract

So you are a qualified personal trainer or fitness professional! You have gained the knowledge, skills and passion to help others succeed in achieving their health and fitness goals. Full of enthusiasm you head out into the fitness industry to find clientele and build a thriving fitness business. Fast forward a few months…you still have the knowledge, skills and passion, but the clientele and thriving business have not quite come to fruition. This is an all too common story in the fitness industry, but it doesn’t have to be this way. It just requires you to expand your abilities to include business, marketing and sales. Hold on, wait a minute, don’t go…I know this doesn’t sound exciting, but it is often the difference between successful trainers and those who struggle to break even.

Act or be acted upon

Do you find yourself comparing your skills and business to other trainers and falling into a pattern of reacting to the fitness competition around you? Think about it, are your prices and products based on what other trainers in your region are doing? Putting all your efforts into trying to keep up can be tiring and time-consuming. Instead of or reacting, try looking ahead to your true business vision and start being proactive in developing a successful business plan. What do you need to do to attract new client’s? Have you identified your typical target client? How will you adapt your business to meet their needs? Too often PT’s and fitness trainers have mapped out in their head what they want their fitness business to be without considering the real needs of the customer or clientele. So let’s change that right now. Hold a picture in your mind’s eye of the type of clients you want to train. Now answer the following questions:

  1. What is their typical gender (if relevant) and age range?
  2. What is their typical social class, employment type or financial status?
  3. Where does fitness training appear in their personal priorities or hierarchy of values?
  4. What style of training delivery will most suit their personality? (military, motivational, friendly, caring, energetic, teacher etc.)
  5. What other aspects, beyond fitness, will they likely need assistance in? (group exercise, boot camp, nutrition, weight loss, stress management, relaxation, postural correction, sleep management etc.)
  6. Do you have the skills and qualifications to address your target client’s needs?

Only once you can answer these 6 questions are you in a place to create a strategy to appeal to your target customer. Start by addressing question 6. Get the skills and qualifications needed or you will not be able to provide the solutions that your target client likely needs. Too often trainers employ a vague marketing strategy that is more about stating what they are qualified to do, rather than trying to show a client that they are providing a service that is an effective solution to their personal fitness needs. This inward perspective tends to lead to a single, hourly pricing strategy based upon the fitness trainers market value due to their qualifications and experience. A freshly certified trainer may be priced at €35/hour, while a more qualified, experienced trainer could be charging €60-80/hour. To be honest, this pricing strategy is pointless without considering the target client. How much are they typically willing to pay to achieve their health and fitness goals? If your target client can only afford €35 it doesn’t matter if you think your worth€50/hour as it is out of their price range and you have created a barrier to sale. So, create a different option. Can you provide a product/service within the client’s price range that will still provide a suitable profit margin for your business? If you can offer a product/service that will resolve the client’s problem, deliver this at a price that is right, and the client likes you as an individual, chances are you will agree on a training contract and gain a client.

Price and value

Develop a range of products/services to allow some flexibility in both addressing client needs and in providing a range of price options. This will allow the client the ability to add in or remove options that they do or do not want at this moment in time. Price your products/services based upon the value that is being offered to the client by the product/service, not upon your own perceived value, qualification or experience level as a trainer.  Share your product/service portfolio with some friends, family or contacts who may fit your target clientele and gather feedback. Listen carefully and adapt your products/services and prices based upon any valid and beneficial feedback. Not everything offered in feedback may be useful, but be careful not to be too protective of your plan that you fail to make changes that could benefit your business down the road. Be objective. Try to think like your target clients.

Once you have developed a client-focused product/service portfolio that allows them to choose the service level they need, combined with a suitable, value-driven pricing strategy, you are ready to move forward and market your business!

Could you benefit from strengthening your business skills? To learn more and develop the ability to truly succeed in the fitness / personal training business take the Business Skills for Personal Training from Nordic Fitness education.

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