Category: Courses

Sleep coaching – the next big thing

Having a diverse set of skills and a broad knowledge base is becoming increasingly important to those hoping to succeed as a personal trainer. As consumers’ focus switches to whole-person health, areas such as sleep and sleep recovery will become just as important as providing clients with the right exercise regime. 

Diversification has become a key consideration for all fitness professionals. Being able to offer more than “just exercise” could mean the difference between success and failure in an age where an explosion of at-home exercise opportunities – coupled with wearables, fitness trackers and wellness apps – have transformed the traditional gym sector. 

Personal trainers can no longer purely rely on their prowess in strength and conditioning coaching or their knowledge of physiology. Sleep – and sleep recovery in particular – for example, are areas in which consumer demand is growing rapidly. 

To provide personal trainers, wellness professionals and performance coaches with the skills needed to assist with sleep recovery, Nordic Fitness Education (NFE) has developed a unique course. The online-based Sleep Recovery Specialist course provides essential foundational knowledge, sleep assessment tools, and a wide range of effective strategies for coaching clients to improve their sleep-related behaviours and routines. 

One of the coaches to have completed the course recently is Barry Bridges, a sport scientist and qualified personal trainer based in Cape Town, South Africa. We spoke to Barry to find out how NFE’s sleep course has transformed his business.

How long have you been working in fitness/wellness? 

For around 15 years. My background is in sports science and is a mixture of practical experience and academic work. I’ve mainly worked in corporate wellness and in professional sports, from helping professional golfers with their fitness to performance coaching of esports athletes. 

What attracted you to enrol on the Sleep Recovery Specialist course?

I had previously completed a Sleep Science Coach Certification and was looking to further my knowledge – and that’s when I came across Nordic Fitness Education. I spoke to Ben Pratt and he took me through the curriculum and explained to me in great detail what the course offered. 

The subjects and topics – from sleep physiology and analysis to sleep strategies – were eye-catching and I felt that the course offered just what I was looking for. I liked the fact that I didn’t really know a lot about some of the topics, as it would mean that I would be expanding my knowledge base. 

What skills/knowledge, in particular, were you looking to acquire/improve by enrolling on the course?

One area was definitely to get more information on chronotype and sleep analysis. I was keen on those because I wanted to improve my skills in sleep assessments. My previous sleep training with another provider didn’t cover assessments that thoroughly. NFE offered much more in this area – and it’s all based on science. 

Do you feel that the course was successful in equipping you with those?

Definitely. I think the course syllabus and the way the NFE break down each subject matter makes it easy for people to understand and learn – whether they come from a scientific background or not. 

The course also included practical aspects with everything backed up with theory. I love having both the practical and the theory. It’s the same with my career – my practical experience is important for doing my job, but I also want a qualification or certification which shows that I know what I’m doing.

What were the most useful learnings you have gained from the course?

I’m constantly using the knowledge the course gave me around sleep assessments. I also really like the personal touch of having a sleep diary. I’m also utilising what I’ve learnt around different sleep analysis – in particular how to capture data and the understanding of the data offered by different wearable devices. 

I also learnt a lot on the sleep physiology side – especially when it comes to the different chronotypes – and also about the different sleep recovery methodologies. What I liked was that the learning was also backed with a lot of data and scientific information. 

Was the course what you expected? Any surprises on the way?

Yes, absolutely. I’d give the course an overall mark of 5/5, because it covered all aspects – from the science of sleep to the practical applications of each subject. This makes it perfect for both those who already might have scientific knowledge about sleep, as well as who don’t. 

As for surprises, the final case study was a bit of a surprise and really tested the knowledge the students have acquired! 

What was, for you, the most positive aspect of the course?

I’d say the content of the course and the flow of each subject. The lecturing from the tutor, Ben, made it quite easy to understand and there was quite an easy flow with each subject matter. This meant that you weren’t ever lost on the journey and he took you through the different sections. 

There are around six sections on the course and it all builds up nicely as you go. You start by learning what the problems of sleep are, move on to the science of sleep physiology and then learn about the practical suggestions. 

How did you find the online learning experience?

It worked perfectly. The course materials were easy to access and read and if I ever struggled with anything, the tutors would give me feedback. The course materials – such as the sleep assessments – were nicely laid out too. 

What also impressed me was that everything had been thought about from a technical point of view. For example, there are some expert interviews you could tune into, but if for some reason you missed them, you could access a breakdown of them as a written document. 

Would you recommend the course to others – and if so, why?

I would definitely recommend it to anyone in the personal training space or those working as life or wellness coaches. It’s also very useful for those working in areas to do with strength and conditioning and high performance. 

I think the key thing is that it gives you a really big market to tap into. More and more people are now aware of the benefits of sleep – not least because of the global pandemic. 

From a business point of view, I think it is a great way for personal trainers to diversify. It adds another string to their bow, whether they want to add it to their existing services or specialise as a sleep coach and target a specific market, such as corporations or professional sports teams.

Sleep and sleep science is a field that will continue to grow and I genuinely believe that having expertise in this area could offer unlimited earning potential. The demand for sleep coaches is growing and, at the moment, there aren’t that many of us. If you do a Google search on nutrition coaches, strength and conditioning experts or sports scientists and you get thousands of hits. Not so for sleep coaches. 

Has the course enabled you to offer services you weren’t able to before?

Definitely, it has given me additional tools and learning which support my existing skills. I now have my own website ( and I’m specialising as a sleep and recovery coach. 

I think there will be a big drive towards sleep coaching over the next year and we will see sleep coaches in all types of areas…especially those related to elite performance.

What was your impression of Nordic Fitness Education as a training provider?

Very good. I’m very big on accreditation processes, so the course being accredited with eREPs was a big thing. It was also obvious that all the learning was backed up with the latest scientific literature regarding sleep science. 

Want to add another string to your bow and take your PT offering (and career) to the next level? Find out how you can train up to become a Sleep Recovery Specialist with an eREPS accredited course by clicking here:

Everything was run very professionally and the tutor, Ben, was always extremely helpful with any queries.

Don’t just take our word for it, our courses are for everyone

Our Nordic Personal Trainer course, delivered totally online, is suitable for people from all walks of life, and we are extremely proud that we have a diverse range of personal trainer graduates.

Whether you want to make it your full-time career, gain a qualification to fall back on later in life or you’re just seeking to build your understanding of health, fitness, nutrition and training – the course provides you with all of the tools, knowledge and expertise to achieve your goal.

Watch the video below as we caught up with some of our personal trainer graduates to find out about their NPTC experience. We invite you to find out more about our Nordic Personal Trainer Certificate.


5 top online personal trainer courses in Europe

Online education has developed significantly over the last 10 years to the point where it is now possible to get a strong education in vocational and practical skills through the online / e-learning world. However, the online space also offers low-cost, low-quality fitness education. It is essential to do your research and ensure you are clear on what are the key factors to look out for before parting with your hard-earned cash and investing valuable study time to get certified. In this blog, we will make it 100% clear what will help you identify the better quality online personal trainer courses in Europe. We will even provide you with an overview of 5 top online course options.

Fitness in Europe

Personal training and fitness instruction are very popular professions that provide high levels of job satisfaction. Up to 74% of personal trainers stated they were very satisfied with their jobs, according to a recent report. The strong and ever-growing European fitness industry is now valued at €28.2 billion. Europe has 63,644 fitness clubs amassing 64.8 million members across the continent, according to the 2020 Deloitte market report. The fitness industry is a strong vibrant market that needs committed, motivated and well-qualified fitness instructors and personal trainers to sustain its growth and longevity. Could you be part of this rewarding industry? If the answer is ‘Yes!’, then keep reading as we guide you on how to get qualified alongside your existing commitments. Let’s start by identifying some guidelines to follow when reviewing online personal trainer courses in Europe.

Online personal trainer courses: Quality guidelines

If you search the internet for ‘online personal trainer courses in Europe’ the search results will turn out literally millions of results. Behavioural studies suggest that 91% of people do not read past the first page of internet results, but usually just amend the search term instead. This means that the first page of results will be those with strong ‘search engine optimisation’ (SEO) on their website. This is not necessarily a guarantee that you have found the best quality courses in your search. We encourage a little more diligence in your research, maybe looking beyond the first page of results. We also suggest that as you thoroughly look into each training provider and that you compare your findings against the following ‘quality’ criteria.

  • Accredited/approved online courses only – this means that an independent standards organisation has reviewed the quality of the online personal training course and can verify that it reaches a specified level of quality. EuropeActive and EREP’s are the organisations with the most widely accepted professional quality standards for the fitness industry in Europe.
  • Verified independent reviews – these are genuine customer reviews provided using an independent review service e.g. Trustpilot, Yelp, or Google reviews. Reading past performance and experience from students who took the course can help to reassure you before purchase. Student testimonials included directly within a website can easily be selected to only show the best feedback, ignoring any negative comments. An independent review service will showcase all feedback, both critical and praiseworthy.
  • Course content and assessment clearly explained – a company who is confident of their quality and materials will be transparent about the subject matter they cover and the methodology of the assessments used within the course to test and check student knowledge and skill development.
  • Course duration – in simple terms quicker is not always better when it comes to educational quality. Some courses may offer unlimited time to completion. This is not always desirable, especially as online education already requires a higher degree of self-discipline. Without time restrictions it is all too easy to put off study to another day and before you know it days become weeks, weeks become months and the course doesn’t get completed. We recommended that you choose a course with a specified time limit to encourage proactive learning, but enough leeway to allow you to adapt to your personal circumstances.
  • Check for course pre-requisites – this is a list of essential items or previous education that must be in place prior to being able to take the course. Some personal trainer courses may appear cheaper, but on further investigation, they have previous, and sometimes substantial, requirements to be eligible for registration.
  • Tutor support – not all online personal trainer courses offer expert tutor support. Most will offer some level of support, but be thorough to check what this is. Ideally, support should be available from a qualified and experienced personal training tutor, not just from the customer service team. Live support may come in the form of emails, messaging services, phone calls, or even video calls with a real tutor in order to provide the best support to your learning experience.
  • Price – the cost of a course is an important factor that cannot be ignored. It would a fair generalisation that in education you often receive back what you invest. Lower priced courses usually offer a reduced service level to justify the reduced cost. Often, though not always, higher-priced courses offer a higher level of service and quality as a reflection of the higher fee. Our advice is to seek for the best quality product and service that you can afford within your budget. If you are attracted by a low-cost course, double-check they meet the quality criteria listed above. If they do not meet the criteria, be sure you are willing to accept the reduction in service level before you purchase.

5 online personal trainer courses in Europe

Online courses can offer several benefits that make it an attractive option for learning new skills such as:

  • No physical class to attend and thus no specific geographical location required for study – access available wherever there is an internet connection.
  • The course timetable is usually adaptable to your personal daily schedule and can fit around your needs.
  • Lessons are available to watch/read multiple times if needed.
  • Course content can leverage many helpful digital features that can make the learning process more effective than the traditional live classroom model.

We have done the research and identified 5 online personal trainer courses in Europe that you may wish to review to determine which works best for you. It is important to note that these courses are those that offer all their education through e-learning, there is no face-to-face, in-person classes or another blended form of learning required. Some do require attendance at a specific venue for the final course assessments, but not for the learning process. Let’s begin with the comparison table that reviews the main items.

top-online-personal-training courses-Europe-comparison-table
Comparison of online PT courses in Europe (Open image in new tab to Zoom)

Nordic Fitness Education


NFE offers a 100% fully online programme through their Nordic Personal Trainer Certificate. The programme of study is all in English and requires a minimum of 4 terms of study, totalling 24 weeks. During this time the learner is required to complete 6 modules and a voluntary fitness internship, totalling 290 hours of study. The course has been independently accredited and graduates are registered as Level 4 personal trainers on the European Register of Exercise Professionals (EREP’s). Importantly the course also includes the Level 3 Fitness instructor standards. Previously unqualified individuals can start their journey to becoming a fitness professional with NFE and be confident both the Level 3 and 4 professional standards are included.

NFE state that students will always have access to an assigned personal tutor in every module who is available to support your education and grade all the assessments. NFE charge a moderate price for the higher level of support and service on offer. They offer a monthly payment plan to help spread the cost. NFE also have a very high, independent student rating to show that their graduates are very pleased with the more personal, higher service level provided.



Origym is a well-established educator that delivers fitness instructor and personal trainer courses across the UK and Ireland. They offer most of their courses in a blended learning format, but they do also offer a distance learning option through their online PT certificate. Origym courses are accredited by the NCFE in the UK and EREP’s across Europe. In order to be eligible for the personal trainer course, it is essential that students are already fitness instructor certified. These essential requirements are not included in the low-priced Origym personal trainer course. They offer flexible payment plans to help spread the cost. Origym offers all their learning through their e-learning platform. The final theory exam and practical assessments must be taken at one of their specified physical locations across the UK or Ireland. This may be a problem for international students outside of these two countries.

DS Personal Training School


DS PT school offer an online distance learning personal trainer course option for Swedish speaking individuals. The course is delivered online, with the final assessments requiring attendance at one of their 4 specified venues across Sweden. They are clearly focused on serving the Swedish fitness market. The course appears to be thoroughly assessed which is usually a good sign of quality standards. It is accredited by EREP’s as well to provide an additional sign of reaching an independently approved standard.

DS PT school provide a summary list of the subject matter that they cover on the course. However, little mention is made on the website of how long the course takes, nor the level of support that is offered by the tutor team. The tutor team credentials are available to review. DS PT school is the most expensive option of the 5 courses we reviewed, but they do offer a payment instalment plan to help spread the cost.

Intensive PT


Intensive PT is a rapidly expanding Swedish company that now offers an ‘International’ online personal training course. This appears to mean that a version of their established Swedish language PT course has been translated and is now available in English as an online distance learning option. The course has been independently verified and graduates are eligible for registration with EREP’s. The Swedish site identifies all the tutor team with a short biography of their qualifications, but this is not present on the online, distance learning site. The level of tutor support for the online course is not clarified and may need to be established through communication with Intensive PT directly.

The course details state that there are no time limits on the study period. Students are allowed to progress entirely at their own pace. This may work for the truly self-motivated student, but maybe a factor to consider if you need more encouragement and accountability to complete your learning journey.

Online Trainer Lizenz


Online Trainer Lizenz is a German branded company that is focusing purely on the German online personal trainer market. They have expanded rapidly and taught 1000’s of students to date. This is a sign of their successful marketing and effective educational product that they offer in their Fitness Trainer A license. The course is specifically for the German market, only available in the German language. They only have educational endorsements from German standards of recognition in ZFU and TUV-SUD.

The website indicates the course is on par with the Level 4 European Qualification Framework, but they do not currently hold EREP’s professional approval for the fitness industry. OTL have a very high approval rate on their independent reviews. This is a reliable indicator that customers are happy with this lower-cost product. It is clear that Online Trainer Lizenz has positioned themselves in a more budget price bracket with a reduced service level compared to other education providers. But several signs show they are offering good value for the price and keeping their customers satisfied.


We have only highlighted 5 of the more prominent online personal trainer courses in Europe in this blog (as of Jan 21). The fitness education industry is developing all the time. Training providers continue to improve their product offerings and release new course options. In time there will likely be more choice. You may find through your own research that other training providers offer a suitable online personal training course in your country and language. By all means, if you have checked these courses against the quality criteria above and you are happy with what you have found then, by all means, get registered and get qualified. There is a vibrant fitness industry waiting to receive you!


Big News! Accredited fitness education online

We are very pleased to announce that our 5-star rated, online personal training course has now been recognised by the international fitness standards organisation, Europe Active! We can now state with some pleasure that we offer professionally accredited fitness education.


In fact, we are the very first training provider across all of Europe to successfully demonstrate that we can meet all the rigorous theoretical, practical, and assessment standards required by Europe Active through the use of a purely online learning model of delivery. By developing innovative online learning together with expert, personal tutors supporting our students, we have finally cracked it! We were able to build upon the earlier success of our parent company, Keilir Academy, who received Europe Active accreditation in 2017 for their blended learning, online/face-to-face IAK personal trainer certification programme.

Europe Active Accredited PT course standards

It has taken a huge amount of work to break this new ground, as Europe Active, quite rightly, wanted to be sure that students taking our personal training course were not at any disadvantage compared to those who choose a more typical face-to-face learning approach. The Nordic Personal Training Certificate offers an exceptional opportunity to become a skilled, internationally recognised fitness professional regardless of your location across Europe. This is especially helpful to those who live outside of the big cities and towns who may have found it difficult to attend a face-to-face training course, where the majority of training providers within the fitness industry are located. We are proud to have proven beyond any doubt that we provide a truly effective learning journey for our current and future students who embark on our accredited fitness education.

Approved EREPs logo

All our Nordic Personal Training Certificate graduates are now eligible to be registered on the European Register of Exercise Professionals (EREP’s). This provides each graduate with professional recognition for their personal training certification across numerous European states and with each of the EREP’s national partners, which includes REP’s organisations in Russia, Australia, the United States, India, and the Middle East.

EREPs courses by country March 2020

Find out more about our high quality, accredited fitness education and online personal trainer course by visiting the NPTC course page.

Did you know, 74% of PT’s rate their job as highly satisfying? Start your journey to become a personal trainer and experience a job that you enjoy every day.

Read all our independent reviews from certified students on TrustPilot.


Breaking the Paradigm on Personal Training Products and Pricing (Video)

Many industries tend to recycle the same fixed ideas and principles as one generation passes on their knowledge to the next. Personal training (PT) is no different. For many years now personal training products and services have based their pricing models around a standard hourly rate. This creates the dilemma of how to measure the value of your personal training services. Is your hourly rate based on qualification level? The skills you can offer? Experience in the industry? The typical PT rate in the geographical location you operate from? The wealth and typical level of disposable income of your target clientele? The history of your past results and successes with clients? All of the above? There is no doubt that all of these are likely factors to weigh up in determining an hourly PT rate, but it is hardly an exact science!

There is a real need within the personal training industry to move forward regarding the way we think and operate regarding our personal training products and how we sell these to our target clientele! Trainers need to think outside the box and to stop driving their services via the standard fixed hourly rate. This is not always beneficial for potential PT clients and it is certainly not helpful for personal trainers. Whilst a PT may have gone through the lengthy analysis to determine their hourly value, the target client’s will not be making this comparison and will be looking at what they receive for their investment, that is it, period! This video blog investigates this problem and offers some key insights into making a shift towards a better solution to products and pricing for personal training services.

We offer a great short course on business strategies for the modern-day personal trainer. Click here for more information on our Business Skills for Personal Training online course. 

Plan your PT products based upon the client’s perceived value, not your own!

Professional limits to Nutritional Advice?

The modern-day Personal Trainer (PT) is becoming a much more holistic practitioner, it is true. Many PT’s now offer more than just fitness training advice and programming. It is not uncommon to find strength and conditioning, boot camp services, sports specific training, sports massage therapy, posture and corrective exercise, stress management, lifestyle coaching and more as other commonly offered additional services. But perhaps the most naturally occurring second string to a PT’s repertoire is providing nutritional advice and guidance to support exercise and fitness objectives. Understanding your professional limits to nutritional advice is important to ensure avoidance of liability for giving unqualified direction to ta client.

Whilst it is clear that any appropriately certified fitness professional will likely have learned some nutritional advice within their qualification, that knowledge and skillset still come with professional boundaries. Fitness instructors will usually have covered the very basics of principle-based nutrition and will likely need to restrict their advice to client’s / members to include only the type of general guidance given within population-wide government dietary guidelines, such as the Nordic Nutrition Recommendations.


Most good quality Personal Trainer certifications will usually cover nutrition in greater depth and widen the scope of practice to provide more informed nutritional advice. It is essential that PT’s understand the range and limits to nutritional advice that they can offer client’s to remain within their professional boundaries.

The following Advise and Avoid guidelines may serve to keep PT’s rooted within the professional limits of a typical personal training certification.

4 Advisory steps:

  1. Advise on the general volume of food intake, the quality of meals, and the ingredients or foods items consumed
  2. Advise on meal timings and hydration needs, especially in relation to exercise and activity
  3. Advise on basic, food-based nutritional adjustments to support sensible weight management
  4. Advise on basic, food-based nutritional adjustments to support an increase in lean muscle tissue

4 Avoid steps

  1. Avoid offering nutritional advice in direct opposition to nationally accepted dietary guidelines
  2. Avoid offering nutritional advice to treat any medical condition or to address ill-health in any form
  3. Avoid offering specific guidance on nutritional or sports supplementation for any purpose
  4. Avoid directing a client to adhere to a fixed or strict dietary regime that you are not fully qualified to do so

There is still plenty of scope for a PT to provide an excellent nutrition service within those professional boundaries. Nutritional advice can provide a range of supportive and desirable products/services that appeal to client’s and can make a business profitable. Be creative and find ways to help your client’s move forward in their dietary habits.


So does this mean that a PT or fitness professional cannot offer higher level nutritional services? No, of course not, but it will require you to increase your level of qualification and expand your nutritional skill set to offer a more specific level of assistance. By widening your skills through further qualification, your professional boundaries also widen and increase your potential scope of professional practice. Whatever your formal qualification level, be sure you operate within the recognised limits to nutritional advice that the scope of your certification allows.

Could you benefit from strengthening your fitness-related nutrition knowledge by helping clients manage their weight, improve their exercise nutrition or build muscle tissue? Enrol in the Nutrition for Health and Fitness Certificate from Nordic Fitness Education. 


Creating personal training products that sell

So you are a qualified personal trainer or fitness professional! You have gained the knowledge, skills and passion to help others succeed in achieving their health and fitness goals. Full of enthusiasm you head out into the fitness industry to find clientele and build a thriving fitness business. Fast forward a few months…you still have the knowledge, skills and passion, but the clientele and thriving business have not quite come to fruition. The problem is they simply did not create personal training products that sell! This is an all too common story in the fitness industry, but it doesn’t have to be this way. It just requires you to expand your abilities to include business, marketing and sales. Hold on, wait a minute, don’t go…I know this doesn’t sound exciting, but it is often the difference between successful trainers and those who struggle to break even.


Do you find yourself comparing your skills and business to other trainers and falling into a pattern of reacting to the fitness competition around you? Think about it, are your prices and products based on what other trainers in your region are doing? Putting all your efforts into trying to keep up can be tiring and time-consuming. Instead of or reacting, try looking ahead to your true business vision and start being proactive in developing a successful business plan. How do you creat personal training products that sell? What do you need to do to attract new client’s? Have you identified your typical target client? How will you adapt your business to meet their needs? Too often PT’s and fitness trainers have mapped out in their head what they want their fitness business to be without considering the real needs of the customer or clientele. So let’s change that right now. Hold a picture in your mind’s eye of the type of clients you want to train. Now answer the following questions:

  1. What is their typical gender (if relevant) and age range?
  2. What is their typical social class, employment type or financial status?
  3. Where are these people located geographically or virtually?
  4. What are their greatest health and fitness needs?
  5. Where does fitness training appear in their personal priorities or hierarchy of values?
  6. What style of training delivery will most suit their personality? (military, motivational, friendly, caring, energetic, teacher etc.)
  7. What other aspects, beyond fitness, will they likely need assistance in? (group exercise, boot camp, nutrition, weight loss, stress management, relaxation, postural correction, sleep management etc.)
  8. Do you have the skills and qualifications to address your target client’s needs?

Only once you can answer these 8 questions are you in a place to create a strategy to appeal to your target customer. Start by addressing question 8. Get the skills and qualifications needed or you will not be able to provide the solutions that your target client likely needs. Too often trainers employ a vague marketing strategy that is more about stating what they are qualified to do, rather than trying to show a client that they are providing a service that is an effective solution to their personal fitness needs. This inward perspective tends to lead to a single, hourly pricing strategy based upon the fitness trainers market value due to their qualifications and experience. A freshly certified trainer may be priced at €35/hour, while a more qualified, experienced trainer could be charging €60-80/hour. To be honest, this pricing strategy is pointless without considering the target client. How much are they typically willing to pay to achieve their health and fitness goals? If your target client can only afford €35 it doesn’t matter if you think your worth €50/hour as it is out of their price range and you have created a barrier to sale. So, create a different option. Can you provide a product/service within the client’s price range that will still provide a suitable profit margin for your business? If you can offer a product/service that will resolve the client’s problem, deliver this at a price that is right, and the client likes you as an individual, chances are you will agree on a training contract and gain a new client.


Develop a range of products/services to allow some flexibility in both addressing client needs and in providing a range of pricing options. This will allow the client the ability to add in or remove options that they do or do not want at this moment in time. Price your products/services based upon the value that is being offered to the client by the product/service, not upon your own perceived value, qualification or experience level as a trainer.  Share your product/service portfolio with some friends, family or contacts who may fit your target clientele and gather feedback. Listen carefully and adapt your products/services and prices based upon any valid and beneficial feedback. Not everything offered in feedback may be useful, but be careful not to be too protective of your plan that you fail to make changes that could benefit your business down the road. Be objective. Try to think like your target clients. Be open to critique and remember your goal is to create personal training products that sell, not to protect your ego.

Once you have developed a client-focused product/service portfolio that allows them to choose the service level they need, combined with a suitable, value-driven pricing strategy, you are ready to move forward and market your products and get some sales!

Could you benefit from strengthening your business skills? To learn more and develop the ability to truly succeed in the fitness / personal training business take the Business Skills for Personal Training from Nordic Fitness education.

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