Business Skills for Personal Training – Professional development course

Successful personal trainers and fitness professionals must develop business acumen, including financial skills, marketing and a capacity for effective sales. This course covers the key elements regarding business planning and delivery that will serve as a foundation for success.

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  • Elearning

    • PD hours: 32
    Complete online at your own pace (Self-paced) over 8 weeks
    • €395.00 excl. Tax


Note: This business course is a stand-alone, professional certification that is for qualified fitness professionals to improve their business skills. 

Finding your feet, building a client base, and determining effective processes in fitness and personal training business can take time and practice. It is not just about diet and exercise adherence. Fitness delivery and personal training are truly customer service focused vocations. To succeed it is essential to be able to develop a memorable brand, create an attractive product portfolio, design eye-catching advertisements, leverage social media platforms, deliver an innovative marketing plan, set up effective sales processes, and ultimately, understand how to create and deliver a clear business strategy.

This certification is approved by the European Register of Exercise Professionals (EREP’s) as ongoing professional education within their LifeLong Learning Programme, and awarded a maximum 10 hours recognition

Course components

This certification is composed of 10 sections of learning covering a broad range of business and career topics to help you succeed in your chosen fitness business.

  1. Customer oriented business
  2. Key principles for delivery
  3. Introduction to the business of personal training
  4. Personal training business models
  5. Personal training products and services
  6. Fitness business branding
  7. Business planning
  8. Business marketing
  9. Selling personal training
  10. Business documentation


  • Certified as a personal trainer or equivalent qualification
  • Completed high school / secondary level education
  • Be skilled and confident in speaking, reading and writing in English
  • Be at least 19 years of age

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