Articles Tagged with: build a business

Growing a successful online personal training business – Episode 31 with Jonathan Goodman


Being a successful face to face personal trainer does not necessarily translate into success when shifting towards online personal training business. Jonathan Goodman shares his expertise and provides some key insights into how running an online personal training business is different from in-person training.

Guest Biography

Jonathan Goodman is an experienced and respected personal trainer from Toronto, Canada, who has a strong reputation for excellence in PT business and setting a strong benchmark in how to generate growth and success. He is the author of several books, including Ignite the Fire and also the Personal Trainer Pocketbook. Jon is also the founder of the Personal Trainer Development Centre, one of the largest communities of personal trainers available online. He also created the Online Trainer Academy where fitness professionals can expand their know-how and get certified to run a successful business as a fitness trainer through online coaching and instruction.

Jonathan Goodman


Episode content:  Online personal training business

During episode 31, a wide range of subjects related to fitness business and more specifically online personal training business were discussed, including:

  • problems associated with marketing across a broad audience rather than focusing on a specific niche
  • the importance of communicating value to the customer or personal training client
  • differences in demonstrating value between a budget and a high-end service model
  • key differences between a face to face versus an online personal training service offering
  • advice for newly qualified personal trainers who are seeking to offer online fitness coaching
  • plus much, much more great value content

If you enjoy this episode, then please rate the show and share it with your friends so they can benefit from this free expert information. Your comments and feedback are always welcome. Please subscribe to the podcast on iTunes or the video series on YouTube so you will receive each update immediately upon release.

To enjoy more Fit to Succeed interviews, please visit our podcast library.

Connect with Jonathan on social media

 Facebook @theptdc

Instagram @theptdc

Twitter @theptdc

Books by Jonathan Goodman

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Bonus video

In this short bonus video Jonathan shares some quick tips regarding marketing problems, online personal training, and client retention. Enjoy.

jon-burgess-belief-and-mindset-fit -to-succeed-podcast

Belief and mindset matters – Episode 7 with Jon Burgess


Being successful in life and as a fitness professional requires a positive belief and mindset. This truth is easy enough to say, but trickier to put into practice. Leading fitness professional, Jon Burgess, shares his views and experience in developing a well of positive belief and mindset to apply to his business and to support his clients.

Guest biography

Jon is a leading health and fitness professional with over 20 years’ experience engaged in one to one personal training, health and lifestyle coaching. He also delivers workplace wellness workshops and wellness days. Jon has a nutritional supplement business focused on helping people enjoy elite health. He seeks to support gut health and the micro-biome whilst teaching others to do the same.  Jon is an example of someone who had a clear vision for what he wanted his business to be and then worked hard to create it. He has guided and coached 1000’s of clients in the process and has really learned in the trenches how to run and develop a successful business. Jon has been featured in national magazines and on regional BBC radio. Always trying to move forward, Jon balances his work life with his family, is happily married and has 2 daughters.

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Jon Burgess, wellbeing coach

Episode content: Belief and mindset

  • motivational factors to keep focused in the early stages of a fitness career
  • how Jon overcame his early struggles when he came close to burn-out
  • the power of self-belief to help energise performance
  • mindset defined
  • how to support clients who are stuck in a negative mindset
  • key steps for utilising mindset to help a business flourish

If you enjoy this expert interview episode, then please rate the show and share it with your friends so they can benefit from this free information. Your comments and feedback are always welcome. Please subscribe to the Fit to Succeed podcast on iTunesStitcherPlayer FM or the full version on YouTube so you will receive each update immediately upon release. To enjoy more engaging expert interviews, please visit our full podcast library.


Connect with Jon on Social media:

Facebook @Jon Burgess

Instagram @joncburgess

Episode links

During this episode, we refer to the book Strength Finder 2.0 by Tom Rath. This also links to an online assessment tool to help you determine your own key strengths – here is the link to the Gallups Strength Centre. Please note the Strength Finder assessment charges a fee if you do not have the book which provides an access code.

Jon also refers to the highly-rated book, The Success Principles by Jack Canfield, as his favourite self-help success book.

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