Articles Tagged with: business success tips

Coaching sales tips to boost your business – Episode 54 with Matt Walrath


As a coach, it can seem difficult to generate interest and attract new clients to sign up for your services. So many fitness and nutrition professionals struggle with the marketing and sales aspect of their business. Successful sales precede almost all successful coaching opportunities. How do you master the business skills needed to attract new leads and persuade people to be coached by you? Well, start with this free podcast episode where we discuss several important coaching sales tips to boost a fitness or nutrition business.

Guest biography

Matt is a business owner, nutrition coach, CrossFit coach and elite Lacrosse player. He created a nutrition coaching business called Beyond Macros to help educate clients to focus on sustainable health and wellness transformations. With a degree in business administration, further certifications from the International Society of Sports Nutrition and Functional Diagnostic Nutrition, and a decade of professional coaching under his belt, Matt is nicely positioned as a leading nutrition coach for our modern times.

Matthew Walrath

Episode content: Coaching sales tips

Beginning with an introduction around Matt’s nutritional philosophy, we transition into a captivating discussion about marketing and several coaching sales tips that could really help to nudge a health and fitness business in the right direction. 

  • 1:36 Why listen to this episode on nutrition coaching and sales growth
  • 2:39 Matt’s nutritional preferences and overriding philosophy
  • 9:50 Why Matt chose to coach other nutrition coaches to succeed
  • 15:05 Business skills are needed to showcase fitness/nutrition skills
  • 23:36 Social compounding and refining your niche
  • 29:28 Low and high ticket services and the VIP experience
  • 34:12 Integrating business automation as part of a high-value experience
  • 41:41 Competence and character within the sales process

Connect with Matt on social media

Facebook: @beyondmacros

Instagram: @beyondmacros

Rate the show

If you enjoyed this episode, then please rate and review the show, and share it with your friends so they can benefit from this free expert information. Comments and feedback are always welcome. Subscribe to the podcast on iTunes or the video series on YouTube so you will receive each update immediately upon release. It also helps the show rank higher and reach more people.

For other great episodes and expert guests on the Fit to Succeed show, visit our full podcast library.


Fitness career abroad – Episode 3 with Ben McDonald


Moving abroad carries its challenges for anyone, but a fitness professional relies heavily on reputation and a solid client base. Fitness industry veteran, Ben McDonald, has successfully transferred his well-established fitness career abroad, re-building from the ground up. He joins us on the show to share his story, experience and perspective.


Ben McDonald has worked in the fitness industry since 2004 and currently works for DTS Fitness Education in Canada. He has an extensive and varied sporting background including fencing, board diving, Mixed Martial Arts and has competed in Cricket, Aikido, Boxing, and Rugby. Ben has taught for the largest health and fitness training provider in Europe and has been published in numerous UK magazines. He has developed multiple qualifications, presented internationally, and is considered a leading expert in Club bell training. Ben was awarded the 2013 Recognition award at the UK International Fitness Showcase. He is passionate, energetic and his love for the health and fitness industry is contagious.

Ben McDonald, Leading fitness educator

Episode content: Fitness career abroad

This episode covers a broad range of elements, all of which can help to combine in the process of creating a successful fitness career abroad.

  • key motivational factors for success
  • challenges of moving a fitness career abroad
  • fixed versus growth mindset
  • outcome versus processed focused
  • standing out from other fitness professionals
  • connecting with your client base
  • making a memorable impact on future performance
  • Full success acronym: MADE = Motivation, Appreciation, Dedication & Education

If you enjoy this expert interview episode, then please rate the show and share it with your friends so they can benefit from this free information. Your comments and feedback are always welcome. Please subscribe to the Fit to Succeed podcast on iTunesStitcherPlayer FM or the full version on YouTube so you will receive each update immediately upon release. To enjoy more engaging expert interviews, please visit the full podcast library.

Company website:

Connect with Ben on social media:

Facebook @ben.mcdonald.169

Instagram @benmcd1976

Episode links

Ben shares an important book recommendation during the show called Mindset by Carol Dweck

Please share your feedback and rate the episode here or on YouTube, iTunes or Stitcher. Any comments would also be welcome. Enjoy!

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