Articles Tagged with: fitness coaching
coaching-sales-tips-matt-walrath-beyond-macros-fit-to-succeed-podcast

Coaching sales tips to boost your business – Episode 54 with Matt Walrath

Summary

As a coach, it can seem difficult to generate interest and attract new clients to sign up for your services. So many fitness and nutrition professionals struggle with the marketing and sales aspect of their business. Successful sales precede almost all successful coaching opportunities. How do you master the business skills needed to attract new leads and persuade people to be coached by you? Well, start with this free podcast episode where we discuss several important coaching sales tips to boost a fitness or nutrition business.

Guest biography

Matt is a business owner, nutrition coach, CrossFit coach and elite Lacrosse player. He created a nutrition coaching business called Beyond Macros to help educate clients to focus on sustainable health and wellness transformations. With a degree in business administration, further certifications from the International Society of Sports Nutrition and Functional Diagnostic Nutrition, and a decade of professional coaching under his belt, Matt is nicely positioned as a leading nutrition coach for our modern times.

coaching-sales-tips-matt-walrath-fit-to-succeed-podcast
Matthew Walrath

Episode content: Coaching sales tips

Beginning with an introduction around Matt’s nutritional philosophy, we transition into a captivating discussion about marketing and several coaching sales tips that could really help to nudge a health and fitness business in the right direction. 

  • 1:36 Why listen to this episode on nutrition coaching and sales growth
  • 2:39 Matt’s nutritional preferences and overriding philosophy
  • 9:50 Why Matt chose to coach other nutrition coaches to succeed
  • 15:05 Business skills are needed to showcase fitness/nutrition skills
  • 23:36 Social compounding and refining your niche
  • 29:28 Low and high ticket services and the VIP experience
  • 34:12 Integrating business automation as part of a high-value experience
  • 41:41 Competence and character within the sales process

Connect with Matt on social media

Facebook: @beyondmacros

Instagram: @beyondmacros

Rate the show

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For other great episodes and expert guests on the Fit to Succeed show, visit our full podcast library.

foam-rolling-for-optimal-performance-rodney-corn-podcast

Foam rolling for optimal movement – Episode 39 with Rodney Corn

Summary

The use of foam rolling, or other self-massage tools, has shifted in recent years from a very niche, rarely seen piece of equipment, to becoming a regular item seen in most gyms that are now used by gym members and fitness trainers alike. The big question is whether foam rollers are being used correctly and can we exploit the potential benefits more effectively?

Guest biography

Rodney Corn has nearly 30 years of experience in the Health and Fitness industry as a personal trainer, strength and conditioning coach, international educator and presenter, author and researcher. He is the former Director of Education for the National Academy of Sports Medicine (NASM) and was a Co-Founder and former COO of Personal Training Academy (PTA) Global. He co-founded SOMA (Self Osteo-Myofascial Applications) with long-time friend and colleague, Ian O’Dwyer (See episode 24 with Ian). Rodney is also the Director of Eleiko Education, promoting performance, learning, and kindness through world-class education and products.

Rodney Corn Eleiko SOMA

Websites: feelsoma.com        Eleiko Education

Episode content: Foam rolling 

Rodney helps us explore the effects and benefits of foam rolling and how this simple self-massage tool can be utilised to help improve human movement and joint function. There is a vast amount of information and helpful content in this episode, so enjoy!

  • 1.07: Rodney’s recent appointment as director of education at Eleiko
  • 3.22: Rodney shares how he blends the world’s of corrective exercise together with strength and conditioning work
  • 5.08: Brief explanation of SOMA
  • 6.27: 5 quick techniques for managing ongoing stress
  • 9.10: General explanation of the foam roller and how it helps optimise human movement
  • 15.48: Clarification between self-myofascial release and self-osteofascial engagement
  • 21.21: The use of foam rolling as a testing tool to determine muscle and soft tissue function
  • 24.08: Comparing muscle range of motion testing results to foam roller testing results
  • 28.00: The disconnect between passive joint range of motion and active functional joint motion
  • 30.40: Daily stress and other emotional factors impacting on soft tissue health and functional movement
  • 32.55: Rodney shares an example of how to apply soft tissue corrective techniques using the foam roller
  • 35.10: How to apply the foam roller to rigid joint structures, such as the knee

Connect with Rodney via social media

 @rodney.corn

 @rodney_corn

 @RodneyCorn

Rate the show

If you enjoy this episode, then please rate the show, give a short review, and share it with your friends so they can benefit from this free expert information. Your comments and feedback are always welcome. Please subscribe to the podcast on iTunes or the video series on YouTube so you will receive each update immediately upon release.

For other great episodes and expert guests on the Fit to Succeed show, visit our full podcast library.

making-real-change-within-fitness-dr-john-berardi-fit-to-succeed-podcast

Making real change within fitness – Episode 38 with Dr John Berardi

Summary

Progress is about making real change within yourself as a fitness professional, and also within your clients as they progress on their wellness journey. Dr John Berardi, of Precision Nutrition fame, is just about to launch an exciting new project called the Change Maker Academy. He joins us on the Fit to Succeed show to share some key concepts and golden nuggets with our valued listeners.

Guest biography

John Berardi is a Canadian-American entrepreneur best known as the co-founder of Precision Nutrition, the world’s largest nutrition coaching, education, and software company. He is now launching the Change Maker Academy, devoted to helping would-be change-makers turn their passion for health and fitness into a powerful purpose and a wildly successful career.

Over the last 15 years, Dr Berardi has advised Apple, Equinox, Nike, and Titleist, as well as the San Antonio Spurs, and the Carolina Panthers. He’s also been named one of the 20 smartest coaches in the world and 100 most influential people in health and fitness.

Dr John Berardi precision nutrition change maker
Dr John Berardi

Episode content: Making real change 

Join us for a deep dive into the principles and concepts that have helped drive one of the most successful health and fitness coaches in the modern era:

  • 1:10: Why 40% or more of fitness professionals leave the industry each year
  • 5:08: Being good at, or enjoying fitness, does not always translate into being a good health and fitness coach
  • 13:33: Actions that helped to lay the foundation for the now globally successful, Precision Nutrition business
  • 25:28: Using the elements of a client’s already successful practices to identify how to move them more rapidly towards their goals
  • 34:02: How can fitness professionals start with the end in mind, so that delays and hurdles associated with the road to success do not trip them up?
  • 41:19: Information about the new Change Maker Academy project
Change Maker free chapter Berardi

During the show, Dr Berardi refers to a free chapter download of his new book – get the free chapter here: changemakeracademy.com/chapter/

Change Maker Academy

Change Maker is your ULTIMATE health and fitness career guide. In it you’ll learn why making real change will:

  • Turn your passion into a rewarding, life-changing career
  • Make enough money to be financially secure (and then some)
  • Create a flexible schedule, so you can work when you want
  • Find personal and professional balance (and avoid burn-out)
  • Get phenomenal results with your clients—now and forever

 You don’t have to figure it all out on your own.

With thousands of certifications, seminars, websites, and gurus promising advice, it’s difficult for even the best pros to turn their passion for health and fitness into meaningful, measurable success.

Dr Berardi will help you make sense of the chaos and lay out a clear roadmap for turning your passion for health and fitness into work you find joy in, your clients into raving fans, and your career into something powerful and change-making.

Connect with John Berardi on social media

 @changemakeracademy  

 @changemakeracademy 

 @ChangeMakerFit

Rate the show

If you enjoy this episode, then please rate the show, give a short review, and share it with your friends so they can benefit from this free expert information. Your comments and feedback are always welcome. Please subscribe to the podcast on iTunes or the video series on YouTube so you will receive each update immediately upon release.

For other great episodes and expert guests on the Fit to Succeed show, visit our podcast library.

power-small-group-personal-training-lincoln-bryden-podcast

The power of small group personal training – Episode 11 with Lincoln Bryden

Summary

Group exercise may be an exciting additional option and revenue stream for fitness professionals and especially personal trainers who usually invest their time only in 1 on 1 training. Rather than using the large group class structure usually adopted by exercise to music instructors, personal trainers may choose to utilise a small group personal training structure to still benefit from the peer-to-peer motivation and the overall group training buzz. Lincoln Bryden is a highly experienced, veteran of the group training world and shares important insights into the methods and principles behind the all-important group training skills.

Guest biography

Lincoln has a BSc degree in Recreation Management and Sports Science and is the founder of his own business, Total Fitness. He specialises in delivering quality training and instruction to aerobic, step, and dance group exercise instructors and personal trainers. Lincoln has presented group exercise internationally all over the world, including Italy, Spain, Holland, Germany, France, Hong Kong, and Mexico. An upbeat and engaging presenter, Lincoln has also created 20 fitness videos.

In between organising his own fitness and dance days, Lincoln had a TV Slot on the popular Big Breakfast TV Show, teaching street dance fitness. He is the European Master Trainer for Metabolic Effect, which is a hormonal fat loss and lifestyle company. Lincoln is responsible for delivering ME, indoor and outdoor group exercise and Personal Training courses.

Lincoln’s Fitness Training Downloads website specialises in providing quality fitness and group exercise training for professional instructors. For those that require a personal touch his Fitness Training Academy provides monthly coaching, webinars and tutorials.

lincoln-bryden-small-group-personal-training
Lincoln Bryden

Episode content: Small group personal training

In this episode, we discuss how personal trainers and other fitness professionals can benefit from group fitness/exercise, including:

  • what has brought the PT and group exercise worlds together in recent years?
  • the factors needed to excel as a group fitness/exercise instructor
  • the importance of class preparation
  • how small group PT can offer connection and belonging
  • challenges of delivering an effective group fitness experience
  • top instructional skills/tips to succeed as a small group personal training coach

If you enjoy this episode, then please rate the show and share it with your friends so they can benefit from this free expert information. Your comments and feedback are always welcome. Please subscribe to the Fit to Succeed podcast on iTunesStitcherPlayer FM or the full version on YouTube so you will receive each update immediately upon release. To enjoy more engaging expert interviews, visit our full podcast library.

Website: www.fitnesstrainingdownloads.com

Connect with Lincoln on social media:

 LincolnGBryden

 lgbryden

 @lincolnbryden

jon-burgess-belief-and-mindset-fit -to-succeed-podcast

Belief and mindset matters – Episode 7 with Jon Burgess

Summary

Being successful in life and as a fitness professional requires a positive belief and mindset. This truth is easy enough to say, but trickier to put into practice. Leading fitness professional, Jon Burgess, shares his views and experience in developing a well of positive belief and mindset to apply to his business and to support his clients.

Guest biography

Jon is a leading health and fitness professional with over 20 years’ experience engaged in one to one personal training, health and lifestyle coaching. He also delivers workplace wellness workshops and wellness days. Jon has a nutritional supplement business focused on helping people enjoy elite health. He seeks to support gut health and the micro-biome whilst teaching others to do the same.  Jon is an example of someone who had a clear vision for what he wanted his business to be and then worked hard to create it. He has guided and coached 1000’s of clients in the process and has really learned in the trenches how to run and develop a successful business. Jon has been featured in national magazines and on regional BBC radio. Always trying to move forward, Jon balances his work life with his family, is happily married and has 2 daughters.

jon-burgess-belief-and-mindset-fit -to-succeed-podcast
Jon Burgess, wellbeing coach

Episode content: Belief and mindset

  • motivational factors to keep focused in the early stages of a fitness career
  • how Jon overcame his early struggles when he came close to burn-out
  • the power of self-belief to help energise performance
  • mindset defined
  • how to support clients who are stuck in a negative mindset
  • key steps for utilising mindset to help a business flourish

If you enjoy this expert interview episode, then please rate the show and share it with your friends so they can benefit from this free information. Your comments and feedback are always welcome. Please subscribe to the Fit to Succeed podcast on iTunesStitcherPlayer FM or the full version on YouTube so you will receive each update immediately upon release. To enjoy more engaging expert interviews, please visit our full podcast library.

Website: www.believe2achieve.co.uk

Connect with Jon on Social media:

Facebook @Jon Burgess

Instagram @joncburgess

Episode links

During this episode, we refer to the book Strength Finder 2.0 by Tom Rath. This also links to an online assessment tool to help you determine your own key strengths – here is the link to the Gallups Strength Centre. Please note the Strength Finder assessment charges a fee if you do not have the book which provides an access code.

Jon also refers to the highly-rated book, The Success Principles by Jack Canfield, as his favourite self-help success book.

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