Articles Tagged with: nutrition coaching

Coaching sales tips to boost your business – Episode 54 with Matt Walrath


As a coach, it can seem difficult to generate interest and attract new clients to sign up for your services. So many fitness and nutrition professionals struggle with the marketing and sales aspect of their business. Successful sales precede almost all successful coaching opportunities. How do you master the business skills needed to attract new leads and persuade people to be coached by you? Well, start with this free podcast episode where we discuss several important coaching sales tips to boost a fitness or nutrition business.

Guest biography

Matt is a business owner, nutrition coach, CrossFit coach and elite Lacrosse player. He created a nutrition coaching business called Beyond Macros to help educate clients to focus on sustainable health and wellness transformations. With a degree in business administration, further certifications from the International Society of Sports Nutrition and Functional Diagnostic Nutrition, and a decade of professional coaching under his belt, Matt is nicely positioned as a leading nutrition coach for our modern times.

Matthew Walrath

Episode content: Coaching sales tips

Beginning with an introduction around Matt’s nutritional philosophy, we transition into a captivating discussion about marketing and several coaching sales tips that could really help to nudge a health and fitness business in the right direction. 

  • 1:36 Why listen to this episode on nutrition coaching and sales growth
  • 2:39 Matt’s nutritional preferences and overriding philosophy
  • 9:50 Why Matt chose to coach other nutrition coaches to succeed
  • 15:05 Business skills are needed to showcase fitness/nutrition skills
  • 23:36 Social compounding and refining your niche
  • 29:28 Low and high ticket services and the VIP experience
  • 34:12 Integrating business automation as part of a high-value experience
  • 41:41 Competence and character within the sales process

Connect with Matt on social media

Facebook: @beyondmacros

Instagram: @beyondmacros

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For other great episodes and expert guests on the Fit to Succeed show, visit our full podcast library.


Nutrition coaching is an art – Episode 37 with Ben Coomber


There is a whole lot more to nutrition coaching than just learning the theory and factual knowledge! Becoming an exceptional coach is a completely different ball game. Leading nutrition coach, Ben Coomber, joins us for episode 37 to reveal the importance of combining the skills of ongoing nutrition learning together with good coaching.

Guest biography

Ben is a nutritionist, fitness professional, educator and speaker and has the UK’s number 1 health and fitness podcast Ben Coomber radio. Since he graduated with a BSc in Sports Performance and Coaching in 2010, Ben has helped thousands of people achieve their goals through his courses, books, blogs, videos and social media.

Ben also educates personal trainers and coaches via the BTN Academy, recently collaborating with Active IQ to create a Level 4 certification in Nutrition Coaching. He has also developed his own brand of Awesome Supplements. Through hard work and dedication, Ben has grown a social media following of 140,000 to date and is on a mission to help change the health of the world.

Image result for ben coomber


Episode content: Nutrition coaching

In this episode we discuss a range of fascinating topics, including these key areas:

  • 1:06: Why Ben chose to specialise in nutrition
  • 2:56: How Ben changed his diet to bring about significant weight loss
  • 7:18: the primary principles that underpin the teachings of the BTN academy
  • 9:53: Does the Hippocratic statement ‘First do no harm’ have relevance to nutrition coaching?
  • 13:25: How does a nutrition practitioner keep up with the changing science and swings in public opinion?
  • 16:10: Nutrition theory can only get us so far – the implementation of nutrition is key
  • 20:40: Nutrition coaching is an art form
  • 27:13: Is personal experience of change necessary to become a good coach?
  • 37:36: the common environmental stumbling blocks to making change
  • 38:04: clients can get swept up in the diet and fitness preferences and practices of their nutrition or fitness coach

Get Ben’s free e-book that was discussed towards the end of the show: How to be an Awesome Personal Trainer

Connect with Ben on social media




Rate the show

If you enjoy this episode, then please rate the show, give a short review, and share it with your friends so they can benefit from this free expert information. Your comments and feedback are always welcome. Please subscribe to the podcast on iTunes, Stitcher or Spotify, or see the video series on YouTube so you will receive each update immediately upon release.

For other great episodes and expert guests on the Fit to Succeed show, visit our complete podcast library.


Professional limits to Nutritional Advice?

The modern-day Personal Trainer (PT) is becoming a much more holistic practitioner, it is true. Many PT’s now offer more than just fitness training advice and programming. It is not uncommon to find strength and conditioning, boot camp services, sports specific training, sports massage therapy, posture and corrective exercise, stress management, lifestyle coaching and more as other commonly offered additional services. But perhaps the most naturally occurring second string to a PT’s repertoire is providing nutritional advice and guidance to support exercise and fitness objectives. Understanding your professional limits to nutritional advice is important to ensure avoidance of liability for giving unqualified direction to ta client.

Whilst it is clear that any appropriately certified fitness professional will likely have learned some nutritional advice within their qualification, that knowledge and skillset still come with professional boundaries. Fitness instructors will usually have covered the very basics of principle-based nutrition and will likely need to restrict their advice to client’s / members to include only the type of general guidance given within population-wide government dietary guidelines, such as the Nordic Nutrition Recommendations.


Most good quality Personal Trainer certifications will usually cover nutrition in greater depth and widen the scope of practice to provide more informed nutritional advice. It is essential that PT’s understand the range and limits to nutritional advice that they can offer client’s to remain within their professional boundaries.

The following Advise and Avoid guidelines may serve to keep PT’s rooted within the professional limits of a typical personal training certification.

4 Advisory steps:

  1. Advise on the general volume of food intake, the quality of meals, and the ingredients or foods items consumed
  2. Advise on meal timings and hydration needs, especially in relation to exercise and activity
  3. Advise on basic, food-based nutritional adjustments to support sensible weight management
  4. Advise on basic, food-based nutritional adjustments to support an increase in lean muscle tissue

4 Avoid steps

  1. Avoid offering nutritional advice in direct opposition to nationally accepted dietary guidelines
  2. Avoid offering nutritional advice to treat any medical condition or to address ill-health in any form
  3. Avoid offering specific guidance on nutritional or sports supplementation for any purpose
  4. Avoid directing a client to adhere to a fixed or strict dietary regime that you are not fully qualified to do so

There is still plenty of scope for a PT to provide an excellent nutrition service within those professional boundaries. Nutritional advice can provide a range of supportive and desirable products/services that appeal to client’s and can make a business profitable. Be creative and find ways to help your client’s move forward in their dietary habits.


So does this mean that a PT or fitness professional cannot offer higher level nutritional services? No, of course not, but it will require you to increase your level of qualification and expand your nutritional skill set to offer a more specific level of assistance. By widening your skills through further qualification, your professional boundaries also widen and increase your potential scope of professional practice. Whatever your formal qualification level, be sure you operate within the recognised limits to nutritional advice that the scope of your certification allows.

Could you benefit from strengthening your fitness-related nutrition knowledge by helping clients manage their weight, improve their exercise nutrition or build muscle tissue? Enrol in the Nutrition for Health and Fitness Certificate from Nordic Fitness Education. 

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