Articles Tagged with: personal training business
katie-bulmer-cooke-fitness-branding-fit-to-succeed-podcast

Fitness branding, hired or fired? – Episode 8 with Katie Bulmer-Cooke

Summary

Fitness branding is more than just deciding a name and a logo! Understanding and developing the identity, emotional association and reputation of your brand is beautifully explored and explained by BBC Apprentice candidate, Katie Bulmer-Cooke in this podcast episode of the Fit to Succeed show.

Guest biography

Katie is a hardworking, enthusiastic northern lass, who helps real women get the results they want, through personal fitness training, group personal training, fitness classes and online fitness programmes. Katie has received numerous accolades for her high-level work in the fitness industry. She has been awarded the UK PT of the year 2012, Top 10 Global PT’s to Watch 2012, UK fitness professional of the year 2013, and North-East Top 100 Entrepreneur 2015. Outside of fitness she is maybe best known for as a candidate in the hit BBC television show The Apprentice (series 10, 2014). Katie managed to survive 10 out of 12 gruelling weeks on the intense TV show.

katie-bulmer-cooke-fitness-branding-fit-to-succeed-podcast
Katie Bulmer-Cooke from the BBC Apprentice TV show

Episode content: Fitness branding

In this episode we discuss the value of effective branding in your business including:

  • Katie’s biggest challenges in her fitness career
  • Why fitness branding is an important business skill
  • Key steps to developing an effective fitness brand
  • Understanding your target market when creating your brand
  • Adapting business behaviour to ensure ongoing success

If you enjoy this expert interview episode, then please rate the show and share it with your friends so they can benefit from this free information. Your comments and feedback are always welcome. Please subscribe to the Fit to Succeed podcast on iTunesStitcherPlayer FM or the full version on YouTube so you will receive each update immediately upon release. To enjoy more engaging expert interviews, visit our full podcast library.

Website: http://www.katiebulmer.com/

Connect with Katie on social media:

Facebook @katiebulmercooke

Instagram @katiebulmercooke

Twitter @KatieBulmer1

During this episode, Katie refers to a fitness business brand example that she likes that was established by 1 Rebel in London.

jon-burgess-belief-and-mindset-fit -to-succeed-podcast

Belief and mindset matters – Episode 7 with Jon Burgess

Summary

Being successful in life and as a fitness professional requires a positive belief and mindset. This truth is easy enough to say, but trickier to put into practice. Leading fitness professional, Jon Burgess, shares his views and experience in developing a well of positive belief and mindset to apply to his business and to support his clients.

Guest biography

Jon is a leading health and fitness professional with over 20 years’ experience engaged in one to one personal training, health and lifestyle coaching. He also delivers workplace wellness workshops and wellness days. Jon has a nutritional supplement business focused on helping people enjoy elite health. He seeks to support gut health and the micro-biome whilst teaching others to do the same.  Jon is an example of someone who had a clear vision for what he wanted his business to be and then worked hard to create it. He has guided and coached 1000’s of clients in the process and has really learned in the trenches how to run and develop a successful business. Jon has been featured in national magazines and on regional BBC radio. Always trying to move forward, Jon balances his work life with his family, is happily married and has 2 daughters.

jon-burgess-belief-and-mindset-fit -to-succeed-podcast
Jon Burgess, wellbeing coach

Episode content: Belief and mindset

  • motivational factors to keep focused in the early stages of a fitness career
  • how Jon overcame his early struggles when he came close to burn-out
  • the power of self-belief to help energise performance
  • mindset defined
  • how to support clients who are stuck in a negative mindset
  • key steps for utilising mindset to help a business flourish

If you enjoy this expert interview episode, then please rate the show and share it with your friends so they can benefit from this free information. Your comments and feedback are always welcome. Please subscribe to the Fit to Succeed podcast on iTunesStitcherPlayer FM or the full version on YouTube so you will receive each update immediately upon release. To enjoy more engaging expert interviews, please visit our full podcast library.

Website: www.believe2achieve.co.uk

Connect with Jon on Social media:

Facebook @Jon Burgess

Instagram @joncburgess

Episode links

During this episode, we refer to the book Strength Finder 2.0 by Tom Rath. This also links to an online assessment tool to help you determine your own key strengths – here is the link to the Gallups Strength Centre. Please note the Strength Finder assessment charges a fee if you do not have the book which provides an access code.

Jon also refers to the highly-rated book, The Success Principles by Jack Canfield, as his favourite self-help success book.

ben-mcdonald-fitness-career-abroad-fit-to-succeed-podcast

Fitness career abroad – Episode 3 with Ben McDonald

Summary

Moving abroad carries its challenges for anyone, but a fitness professional relies heavily on reputation and a solid client base. Fitness industry veteran, Ben McDonald, has successfully transferred his well-established fitness career abroad, re-building from the ground up. He joins us on the show to share his story, experience and perspective.

Biography

Ben McDonald has worked in the fitness industry since 2004 and currently works for DTS Fitness Education in Canada. He has an extensive and varied sporting background including fencing, board diving, Mixed Martial Arts and has competed in Cricket, Aikido, Boxing, and Rugby. Ben has taught for the largest health and fitness training provider in Europe and has been published in numerous UK magazines. He has developed multiple qualifications, presented internationally, and is considered a leading expert in Club bell training. Ben was awarded the 2013 Recognition award at the UK International Fitness Showcase. He is passionate, energetic and his love for the health and fitness industry is contagious.

ben-mcdonald-fitness-career-abroad-fit-to-succeed-podcast
Ben McDonald, Leading fitness educator

Episode content: Fitness career abroad

This episode covers a broad range of elements, all of which can help to combine in the process of creating a successful fitness career abroad.

  • key motivational factors for success
  • challenges of moving a fitness career abroad
  • fixed versus growth mindset
  • outcome versus processed focused
  • standing out from other fitness professionals
  • connecting with your client base
  • making a memorable impact on future performance
  • Full success acronym: MADE = Motivation, Appreciation, Dedication & Education

If you enjoy this expert interview episode, then please rate the show and share it with your friends so they can benefit from this free information. Your comments and feedback are always welcome. Please subscribe to the Fit to Succeed podcast on iTunesStitcherPlayer FM or the full version on YouTube so you will receive each update immediately upon release. To enjoy more engaging expert interviews, please visit the full podcast library.

Company website: www.dtsfitnesseducation.com

Connect with Ben on social media:

Facebook @ben.mcdonald.169

Instagram @benmcd1976

Episode links

Ben shares an important book recommendation during the show called Mindset by Carol Dweck

Please share your feedback and rate the episode here or on YouTube, iTunes or Stitcher. Any comments would also be welcome. Enjoy!

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